How do you advertise a product where you can’t show people or characters whether real or fictional, talk about any of the benefits, and avoid all partnerships or sponsorships of any kind?
LORD JONES
A premium, handcrafted cannabis brand that sets itself apart from its competitors by the care and quality that goes into the production process. To highlight this, we took a deep dive into the products using microscopic cameras and a bit of set design magic to show off the process. It’s all about the details.
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Concept: Erin Edwards & Jen Durning
Copy: Jen Durning
Art Direction & Design: Erin Edwards
SPINACH INHALABLES
To attract newbies who want their cannabis to be all about the flavour with no cannabis taste, we created a series of animated 6 second videos where everything, even the typography, is flavour-forward.
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Concept: Erin Edwards
Copy: Ivan Druzic
Art Direction & Design: Erin Edwards
SOURZ BY SPINACH
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Concept: Erin Edwards & Klint Davies
Copy: Klint Davies
Art Direction & Design: Erin Edwards
Retouching: Brandon Dyson
LORD JONES
A premium, handcrafted cannabis brand that sets itself apart from its competitors by the care and quality that goes into the production process. To highlight this, we took a deep dive into the products using microscopic cameras and a bit of set design magic to show off the process. It’s all about the details.
Concept: Erin Edwards & Jen Durning
Copy: Jen Durning
Art Direction & Design: Erin Edwards
SPINACH INHALABLES
To attract newbies who want their cannabis to be all about the flavour with no cannabis taste, we created a series of animated 6 second videos where everything, even the typography, is flavour-forward.
Concept: Erin Edwards
Copy: Ivan Druzic
Art Direction & Design: Erin Edwards
SOURZ BY SPINACH
Concept: Erin Edwards & Klint Davies
Copy: Klint Davies
Art Direction & Design: Erin Edwards
Retouching: Brandon Dyson