DESIGN PROJECTS
(Sometimes I just make things look pretty)

^{ROCKSTAR
6 seconds to get capture Gen Z’s attention and promote the new flavour.}

Agency: BBDO
Creative Director: Derek Blais
Concept: Mike Carey & Cam Hopkins
Copy: Mike Carey
Art Direction & Design: Erin Edwards & Cam Hopkins

DEFINITY

People tend to view insurance as a necessary transaction – a grudge purchase. So we pulled out to show the bigger picture. Real stories were used to demonstrate the greater good that Definity is doing for its customers, employees, and communities across Canada.

Organic lines, complemented with the brand’s boxes, were used to help tell this story in a natural, more approachable and unique way.

Agency: Mackie Biernacki
Creative Directors & Concept: Steph Mackie & Mark Biernacki
Copy: Mark Biernacki & Kiana Robson
Design & Illustration: Erin Edwards & Steph Mackie

POSTERS

Agency: Mackie Biernacki
Creative Directors: Steph Mackie & Mark Biernacki
Copy: Kiana Robson
Design: Erin Edwards

Erin Edwards

Work References Contact

ROCKSTAR 6 seconds to get capture Gen Z’s attention and promote the new flavour.

^{ROCKSTAR
6 seconds to get capture Gen Z’s attention and promote the new flavour.}