The car boasts hand-stitched leather so I added a graphic “sewing treatment” with dotted lines and patched, high-quality photography by for added visual interest.
BANNER
Highlighting the elevated stance feature of the QX50, the banner animates by pushing the webpage down to reveal more of the driving scenery.
YouTube TAKEOVER
Highlighting the All Wheel Drive feature, the QX50 drives out of the main video screen and travels through the smaller video screens to the right until it returns to main screen.
Agency: Union
Creative Director: Lance Martin
Concept: Erin Edwards & Alex Scott
Copy: Alex Scott
Art Direction & Design: Erin Edwards