International Delight is the coffee creamer brand for people who love flavour.
Not like, LOVE. They’re die-hards. The Flavourest people. They don’t care how fancy the coffee bean is.
Nothing will stop them from adding flavour.
We launched on our campaign Blue Monday, the day people need flavour the most.
TV featuring the lovely Ann Pornel.
And for the seasonal Pumpkin Spice-aholic.
For Valentine’s Day, we launched a limited edition run of Edible Massage Oil which was promoted by our influencers.
Because flavour shouldn’t just be added to coffee.
And, of course, we dropped some fun social posts.
Agency: Momentum
Creative Director: Raul Garcia
Concept: Max May & Erin Edwards
Copy: Max May
Art Direction & Design: Erin Edwards