Start to see healthy living differently, our 360-degree campaign, turnedscientific research into unexpected health tips that inspired Canadians to make small healthy choices. With a fresh new look, we managed to stand out in the crowd and over-perform for financial and insurance industry norms. Not only did the campaign differentiate Manulife as a leader in a crowded competitive market, it was also quickly embraced (and even loved) among Canadians from coast-to-coast.
Want to cut to the chase? Here’s the CASE STUDY VIDEO
Just a few of the MANY campaign pieces...
OOH
OLV
EVENT
A 12’ x 25’ roses tunnel to help bring a health fact to life. The event was so successful, we gave away 300 roses in under an hour, with a line that extended out of Stackt Market and around the block just to walk through.
CCO: Bernardo Andrada, David Giovando
Creative Director: Erin Edwards
Copywriter: Matt Engel, Chris Lihou
Art Director: Andrea Alcocer, Sean Gannan
Designer: Mona Kamel, Andrea Alcocer
Strategy: Michelle Lee
Group Account Director: Alex Lindsay
Account Director: Rebecca Masters
Producer: Elana Olavesen
Multimedia Director: Denis Chan
Editor: Josh Handy, Gerrit Van Dyk
Retouching: Brandon Dyson
Audio: Boombox