People live in Simcoe-Muskoka because they enjoy the outdoor lifestyle the region affords them. But will they still be able to take advantage of that lifestyle in the future, if Royal Victoria Hospital gets overrun and access to world class healthcare shrinks?
If they want to continue living the wild outdoor lifestyle they love, they’ll need to support the expansion of regional healthcare.





TV, OLV, OOH & Social. 






Agency: The Garden
Creative Director: Shane Ogilvy
Concept: Chris Lihou & Cam Hopkins 
Copy: Chris Lihou
Art Direction & Design: Erin Edwards
Original music from SNDWRX
© 2018 Erin Edwards
Toronto, Canada